Welcome back to Club Sportico, where we break down the intersection of sports and money—with an extra bit of humor and opinion. Today, we’re frantically filling out brackets 🏀
If you’re reading this before 12:15 p.m. ET, there’s still time to join Club Sportico’s bracket challenges on ESPN! Top performing paid Club Sportico members for each will win a small prize.
⛹️♂️ Men’s Bracket Challenge: Click here.
⛹️♀️ Women’s Bracket Challenge: Click here.
Instead of having an all-chalk entry, we’ll have an entry called “More Money Wins” that picks whichever school spends more on basketball. If you beat that entry, consider yourself a Moneyball aficionado.
Here’s Eben on why you should consider advancing an 11-seed deep in your bracket (if you trust him)…
Plus some more data from Lev to help inform your surely-perfect picks.
Good luck! May this be your year!
Club Sportico is a community organized by Sportico, a digital media company launched in 2020 to cover the business side of sports. You can read breaking news, smart analysis, and in-depth features from Eben, Jacob and their colleagues at Sportico.com, and listen to the Sporticast podcast wherever you get your audio. Contact us at club@sportico.com.