Club Sportico

Club Sportico

NBA money is on another level

"Ball Knowledge" content creator is opening fans' eyes

Matt Palacio's avatar
Matt Palacio
Dec 05, 2025
∙ Paid

My feeds are certainly biased, but there has been an exponential rise in basketball related content across Instagram and Tiktok that asks viewers: “Do you know ball?”

It largely began with engagement bait along the lines of name a forgotten 2010’s NBA player in the comments let’s see who knows ball, which is a great social media strategy when someone cla…

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