Club Sportico

Club Sportico

What's going on with MLB and ESPN?

Plus: The Yankees finally found reason, a hockey hot take, and an MLS owner unlike any other.

Eben Novy-Williams's avatar
Eben Novy-Williams
Feb 22, 2025
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Welcome back to Club Sportico, where we break down the intersection of sports and money—with an extra bit of humor and opinion. Here’s a six-pack of items to start the weekend.

The Sportico Story of the Week ⚽️: The newest MLS club, San Diego FC, debuts this weekend. On Friday I wrote a profile of the club’s majority owner, Egyptian billionaire Mohamed Mansour. He comes to MLS with a very unique series of soccer assets: a global network of youth academies and smaller pro teams that will all roll up to the new MLS team. It’s a system unlike any other MLS club.

The story also doubles as a primer for MLS’s leaguewide academy efforts, an underdiscussed (and maybe underemphasized) revenue opportunity for teams. In 2022, for example, FC Dallas sold Ricardo Pepi to a German club for $20 million plus future considerations. The club’s revenue that year, outside player sales, was $51 million total.

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The Non-Sportico Story of the Week 🎽:

Nike this week did something it has never done before: it partnered with another company on a new global clothing brand. That second company is Skims, the uber-popular shapewear brand backed by Kim Kardashian. There are so many good business angles here—Nike’s issues with its women’s business, the sheer scale of the Skims brand, Kim’s royalty cut, a possible future acquisition—and they’re all covered in this Lauren Sherman piece for Puck.

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What Made Me Laugh 🤡: A whole bunch of Americans were introduced to (or re-introduced to) hockey this past week. Two of them—NBA lovers Lev and Matt—are part of the Club Sportico crew. I suspected some hot takes, but I wasn’t expecting this on the internal slack channel Thursday afternoon 👇

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