The Kentucky Derby Invented Modern Sports Spectacles
The Kentucky Derby is *still* one of America's most-watched sporting events, thanks to some marketing genius... and a stroke of betting-related luck.
Welcome back to Club Sportico, where we discuss the intersection of sports and money—with humor and opinion. Today we’re talking about horses 🏇, hats 👒and roses 🌹.
How did the Kentucky Derby become the Kentucky Derby? That story starts with explorers Lewis and Clark. Or at least the myth does.
Meriwether Lewis Clark Jr., grandson of William Clark and n…
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