Did The Chargers Keep Their Content Crown?

Last night was the biggest day of the year for many in NFL social media. Here's how all 32 franchises fared...

Eben Novy-Williams, Jacob Feldman, Lev Akabas, and Matt Palacio

May 15, 2026

Welcome back to Club Sportico, where we break down sports and money—with an extra bit of humor and opinion. Today, we do our own NFL power rankings…

In April 2016, the Seattle Seahawks decided to have a little fun with what was then typically a pretty vanilla moment in the NFL offseason: the day the league released its full schedule.

Instead of just publishing a list of games, the club created a playful video in the style of the short baking tutorials that were popular on social media. The 100-second film featured 16 cupcakes, each with ingredients specific to an opponent on the schedule—buffalo sauce for the Bills; clam chowder for the Patriots; etc.

And with that, an NFL tradition was born. Over the next half decade, more and more teams worked to one-up each other with their schedule release videos. Now it’s all 32. The schedule release day has become one of the most important days of the year for people who work in an NFL team’s social media, marketing or ticket sales departments.

Some teams spend months—and tens of thousands of dollars—to craft their final product. When it goes well, it can go mega-viral. When it goes poorly, it becomes an internet laughingstock (or requires an apology, evidently!).

Like we did last year, we watched all 32 videos from this year’s drop, and all four of us rated them from 0-10. What follows is Club Sportico’s power rankings, from worst to best. Click on any team name to watch.

32. Arizona Cardinals — Club Sportico rating: 2.73

A lot of thought seemingly went into this, but I’m not sure anyone stopped to ask, Why? (JF)

If you feature mascots, it’s basically impossible to get anything less than a 8 from me. I gave this a 3.9 (ENW)

As of 9:30 a.m. ET this has 883 likes on Twitter… the next lowest team has 2.6K (LA)

31. San Francisco 49ers — Club Sportico rating: 2.83

Cool intro, then everything is downhill (JF)

30. Jacksonville Jaguars — Club Sportico rating: 3

I assume the haircut is fake. I hope the haircut is fake. It appears the haircut is not fake. But does it actually matter? (ENW)

29. Cincinnati Bengals — Club Sportico rating: 3.25

This is basically the only video of the 32 that uses game highlights. Sadly there’s not much more to it (ENW)

28. Houston Texans — Club Sportico rating: 3.63

I feel like “not uncomfortable to watch” should be a pretty low bar to clear for these videos. This one does not clear it (LA)

He’s oddly compelling (ENW)

27. Los Angeles Rams — Club Sportico rating: 3.75

Shockingly polite, compared to the competition (JF)

26. New York Jets — Club Sportico rating: 3.93

The Jets tend to lean toward videos that mimic viral social genres. This one is instantly recognizable, but with some fun team-specific flair (ENW)

25. Cleveland Browns — Club Sportico rating: 4

The Browns like to make these weird. It has the nostalgia aspect, but otherwise doesn’t strike me (pun intended) as all that compelling (ENW)

24. Detroit Lions — Club Sportico rating: 4.13

This was never going to land on the podium, but I’ve got tremendous respect for a video that actually feels aligned with the team’s identity. Detroit would rather win in December than May (JF)

FOOTBALL GUY (ENW)

To my two colleagues who gave this a 6: That’s a worse vote than that one writer that didn’t believe Ichiro was a Hall of Famer (also ENW)

23. Baltimore Ravens — Club Sportico rating: 4.13

I think I got too excited when I saw the theme was ‘Wedding Crashers.’ Happy for the couple, but otherwise, meh (ENW)

Doing a nice thing does not a good video make (JF)

22. Green Bay Packers — Club Sportico rating: 4.28

Claymation has always freaked me out, but also I just did not enjoy this video (MP)

I wrote in my notes: “Has nothing to do with the schedule; occasionally horrifying” (LA)

21. New England Patriots — Club Sportico rating: 4.3

It’s too simple, but I smiled the whole time. It satisfies the Novy-Williams Rule: If the players are having fun, fans will too (ENW)

20. Washington Commanders — Club Sportico rating: 4.38

PFP (Points for Production). More creative than I expected out of the nation’s capital (MP)

19. Minnesota Vikings — Club Sportico rating: 4.48

I think this one went over my head. Is Minnesota known for fine dining or something? (MP)

I expected jokes about the Vrabel-Russini romance. I did not expect this (ENW)

18. Seattle Seahawks — Club Sportico rating: 4.5

Ya, the Super Bowl went to their head (JF)

17. Pittsburgh Steelers — Club Sportico rating: 4.5

I don’t know enough inside Pittsburgh humor to fully love this, but I know enough to appreciate it (ENW)

16. Tampa Bay Buccaneers — Club Sportico rating: 4.53

If 8-9 was a video.... (JF)

15. New Orleans Saints — Club Sportico rating: 4.58

Local celebrities and a few good jokes are enough to land this in the middle of the pack (JF)

14. Carolina Panthers — Club Sportico rating: 4.88

Every schedule release video should come with a warning. That’s a great sign. But it still got a little stale (JF)

HELL YEAH (ENW)

13. Miami Dolphins — Club Sportico rating: 5.2

Stephen Ross is one of the few owners to appear in videos this year. But not in the role you expect (ENW)

One of a few vids this year that seemed to forget they were supposed to be schedule reveals until the final frames (JF)

12. Philadelphia Eagles — Club Sportico rating: 5.48

Happy for you, or sorry that that happened. Not reading that essay. But seriously, why is it 13 minutes? I guess they’re cool guys, not sure. I do not like the Eagles (MP)

Saquon complaining about Philly’s short weeks and long trips was worth the watch (JF)

11. Las Vegas Raiders — Club Sportico rating: 5.6

They should cast Kirk Cousins in more movies (LA)

10. Denver Broncos — Club Sportico rating: 5.65

A solid, run of the mill schedule release video that entertains for three minutes and is pretty much unmemorable three minutes later (LA)

9. Chicago Bears — Club Sportico rating: 5.93

Bob Ross deserves all the love. After all, football is art.

8. Buffalo Bills — Club Sportico rating: 6.08

The NFL’s version of “More Cowbell.” I could see “Giant Chrysalis” becoming a thing in Buffalo for years to come (ENW)

The Bills’ identity seems to be, “we’re weird.” Great! (JF)

7. Kansas City Chiefs — Club Sportico rating: 6.13

I kept expecting this to get boring and somehow it never did (LA)

6. Indianapolis Colts — Club Sportico rating: 6.48

As someone who watches random Simpsons clips on YouTube at 1 a.m. when I can’t sleep, inject this into my veins (LA)

“MMMMmmm Sauce Gardner” (ENW)

And now, our Top 5…

5. New York Giants — Club Sportico rating: 6.78

If it weren’t for Jameis, this would’ve been a wet blanket of a video out of an org I expect nothing more from at this point. But Jameis is gonna Jameis (MP)

4. Atlanta Falcons — Club Sportico rating: 6.83

I’m sure this plays well as individual clips, but I’m looking for a bit more cohesiveness in my schedule release video (JF)

Nostalgia sweet spot for those of prime SportsCenter age. Jump right to 3:11 for the best bit (ENW)

3. Tennessee Titans — Club Sportico rating: 7.38

Doesn’t capture the magic of the first on-the-street video, but the Myles Garrett joke may have been the single biggest laugh of all 32 teams (LA)

2. Dallas Cowboys (There’s a second one too)— Club Sportico rating: 7.53

As much as I wanted to like this one less than the Eagles, I laughed four (4) times (MP)

I think the “second one,” which is also the shorter one, is funnier. You can learn a lot about a person by how they charade cheese being grated (ENW)

1. Los Angeles Chargers — Club Sportico rating: 7.98

We’re getting to the point with Chargers schedule release videos that I wonder if they should actually divert some of these resources towards their football team (LA)

Personally, I might pay $50-60K just to sit in the room and watch this come to life. I imagine it’s like watching Jordan from the bench, being Tiger’s caddy or seeing Gruden break down QB tape. (MP)

The internet agrees!

Our final grades are below. Let us know your favorite (and what we missed) in the comments!

Discussion about this post

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