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The League Office's avatar

Good read. The needle the NFL & NBA are threading is how to make extra money from Amazon and Big Tech without ending up like Amazon’s retail third party sellers where Amazon becomes the only game in town to monetize. Other big Amazon partners have gotten chewed up by this… …see for ex UPS.

Jacob Feldman's avatar

In this world is Amazon building its own league? I'd be intrigued for sure!

The League Office's avatar

Their first franchise would be named the Amazon Basics ofc 🤣

Eben Novy-Williams's avatar

Yup. I think also they don't want to end up like the TV industry, which got lured in by huge spending then rug-pulled once streaming became TV's primary platform.