The more madness, the merrier
Join Club Sportico's men's and women's bracket challenges!
Welcome back to Club Sportico, where we break down the intersection of sports and money—with an extra bit of humor and opinion. Today, we’re winning or going home 🏀
In an era of unending, incomprehensible college sports instability, there’s one thing you can count on1: Madness.
We’ll be doing bracket challenges for the men’s and women’s tournaments at the links below. Top performing paid Club Sportico members for each will win a small prize.
Instead of having an all-chalk entry, we’ll have an entry called “Richer Team Wins” that picks whichever school spends more on basketball. If that system beats all the other entries—and it might, if Kentucky, Ohio State and Louisville2 make deep runs—Eben will give the prize to his favorite college coach, Dan Hurley.
⛹️♂️ Men’s Bracket Challenge: Click here.
⛹️♀️ Women’s Bracket Challenge: Click here.
Good luck and bring on the bracket busters!
Club Sportico is a community organized by Sportico, a digital media company launched in 2020 to cover the business side of sports. You can read breaking news, smart analysis, and in-depth features from Eben, Jacob and their colleagues at Sportico.com, and listen to the Sporticast podcast wherever you get your audio. Contact us at club@sportico.com.
Actually… NIL and transfer portals and player pay may be actively cementing the major programs with an unbeatable advantage. Last year was historically chalky. But we’re staying optimistic.