The Winter Olympics are back!

And not just back on TV, but BACK in a much broader cultural sense. Here's what Club Sportico is excited to see from Milan & Cortina.

Welcome back to Club Sportico, where we break down the intersection of sports and money—with an extra bit of humor and opinion. Today we’re talking about the OTHER major sporting event of the weekend.

While many sports fans in the U.S. gear up for the Super Bowl, eyeballs across the globe are focused on a different event that’s just begun in Italy.

There…