Message board banter is gradually becoming coachspeak

As everyone in college sports—administrators, coaches, athletes and fans—focuses more on money, it’s becoming ammunition for the press conference troll.

Welcome back to Club Sportico, where we break down the intersection of sports and money—with an extra bit of humor and opinion. Today, we’re talking sh*t.

Spend enough time on college football message boards, and you’ll begin to notice a familiar pattern of insults.

Losing is still the ultimate weakness, but there are other things about your program tha…